{"product_id":"insights-9798890025616","title":"Insights","description":"\u003cp\u003e • Author(s): Nimish Rustagi\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHow to spend your money to be happier? \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDoes being an expert consumer have its pitfalls? \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIs more choice among products better than less?\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThis book aims to shed light on some of the lesser-known insights on consumer behaviour and marketing that can help not just marketing managers to better understand their customers, but also help an everyday consumer understand some simple ways to become a happier consumer. \u003c\/p\u003e \u003cp\u003eThrough 12 independent and standalone chapters that are backed by solid research, the book delves into different areas of consumer behaviour, marketing and more. \u003c\/p\u003e \u003cp\u003eThe issues taken up for discussion include -retail therapy and self-worth, consumption and happiness, extent of choice and consumer well-being, consumer expertise and its fallout. \u003c\/p\u003e \u003cp\u003eThere are other chapters focusing on the impact of the pandemic on consumer behaviour and marketing. Here, the discussion centres on issues of branding, consumption trends, psychology of consumers, and the upcoming retail model. \u003c\/p\u003e \u003cp\u003eThe book also delves into contemporary issues and trends such as, the spread of the selfie culture, blockchain technology and its use for education, green businesses and imperatives for achieving sustainable development.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46447206301847,"sku":"9798890025616","price":1554.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798890025616.webp?v=1769139729","url":"https:\/\/atlanticbooks.com\/products\/insights-9798890025616","provider":"Atlantic Books","version":"1.0","type":"link"}