{"product_id":"insulating-concrete-forms-construction-demand-evaluation-technical-practice-9780071430579","title":"Insulating Concrete Forms Construction: Demand, Evaluation, \u0026 Technical Practice","description":"\u003cp\u003e • Author(s): Ivan S. Panushev | Pieter A. VanderWerf\u003cbr\u003e • Publisher: McGraw-Hill Companies\u003cbr\u003e • Publisher Imprint: McGraw-Hill Companies\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.\u003c\/b\u003e\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTHE INSIDER'S GUIDE TO THE DIGITAL REVOLUTION\u003c\/b\u003e\u003cp\u003e\u003cb\u003eREADERS ON BRIAN McKERNAN\u003c\/b\u003e\u003cbr\u003e***** \"A must for anyone who cares about navigating the new world of digital content.\"*\u003c\/p\u003e\u003cp\u003e***** \"The digital revolution 'Bible' ... an invaluable resource for anyone seriously interested in video, TV, streaming, and movies, and ... it's a great read.\"*\u003c\/p\u003e\u003cp\u003e***** \"A must-have ... reveals the lessons learned from decades of failure and success ... and gives roadmaps to the future.\"*\u003c\/p\u003e\u003cp\u003e* On Creating Digital Content: Video Production for Web, Broadcast, and Cinema, co-edited by Brian McKernan\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINSIDE THE PARADIGM SHIFT THAT'S REMAKING THE MOTI0N PICTURE INDUSTRY\u003c\/b\u003e\u003cbr\u003eNot since the advent of sound has technology so greatly impacted motion pictures. With its huge cost-saving potential, digital technology can alter every aspect of the movie-making process, from shooting through postproduction to delivery and exhibition.\u003c\/p\u003e\u003cp\u003eThe digital cinema revolution is the result of years of progress in the technologies of film, computer graphics, and high-definition television. Now Brian McKernan, founding editor of Digital Cinema magazine, provides an up-to-date look at how new digital technologies are reshaping the movie industry.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDigital cinema -- how it came about, its history and pioneers\u003c\/li\u003e\n\u003cli\u003eUnderstanding digital image compression\u003c\/li\u003e\n\u003cli\u003eThe latest camera choices for digital cinematography -- from high end systems to the affordable world of indie filmmaking\u003c\/li\u003e\n\u003cli\u003eAudio and the cinema -- why sound is half the picture\u003c\/li\u003e\n\u003cli\u003eThe revolution in postproduction -- the convergence of computer graphics, HDTV, film, and video\u003c\/li\u003e\n\u003cli\u003eNonlinear editing--software choices, new techniques, and digital compositing\u003c\/li\u003e\n\u003cli\u003eDigital intermediates--color grading, changing the shot after the shoot, film transfer, and film recording\u003c\/li\u003e\n\u003cli\u003eIndependent digital filmmaking in Hollywood and across the nation -- the democratization of the movies\u003c\/li\u003e\n\u003cli\u003eThe new role of the cinematographer in the digital age\u003c\/li\u003e\n\u003cli\u003eUnderstanding digital projection technologies\u003c\/li\u003e\n\u003cli\u003eWhat digital cinema means to indie productions, exhibitors, film distribution, and the future of the movies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou'll also find insights on the cost-vs.-quality controversy, the impact of digital cinema on creative freedom, and the integration of film and digital from such leading filmmakers as George Lucas, Robert Rodriguez, and Michael Ballhaus ASC.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":47613928177815,"sku":"9780071430579","price":9499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780071430579.webp?v=1775088989","url":"https:\/\/atlanticbooks.com\/products\/insulating-concrete-forms-construction-demand-evaluation-technical-practice-9780071430579","provider":"Atlantic Books","version":"1.0","type":"link"}