{"product_id":"intellectual-property-for-managers-and-investors-a-guide-to-evaluating-protecting-and-exploiting-ip-9781107407466","title":"Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP","description":"\u003cp\u003e • Author(s): Steven J. Frank\u003cbr\u003e • Publisher: Cambridge University Press\u003cbr\u003e • Publisher Imprint: Cambridge University Press\u003cbr\u003e • BISAC: Information Management\u003c\/p\u003e\u003cp\u003eNo longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Paperback","offer_id":47599393013911,"sku":"9781107407466","price":8251.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781107407466.webp?v=1775004271","url":"https:\/\/atlanticbooks.com\/products\/intellectual-property-for-managers-and-investors-a-guide-to-evaluating-protecting-and-exploiting-ip-9781107407466","provider":"Atlantic Books","version":"1.0","type":"link"}