{"product_id":"intelligent-change-the-science-behind-digital-transformations-9781394304592","title":"Intelligent Change: The Science Behind Digital Transformations","description":"\u003cp\u003e • Author(s): Alexander Budzier\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Nonfiction - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLead your organization through its next digital transformation project\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eIntelligent Change: The Science Behind Digital Transformations\u003c\/i\u003e is a comprehensive and data-driven analysis of what makes digital transformation succeed or fail and the steps you need to take to effectively manage technological change within your organization. A team of expert project managers and digital transformation consultants walks you through seven key levers of successful technology change and how to implement them at your firm. \u003c\/p\u003e\u003cp\u003eThe authors rely on a systematic analysis of over 1,800 publications, 160 interviews with top-level managers, and fieldwork involving 150 separate digital transformation efforts to generate data-driven and actionable conclusions consistent with the latest research and best practices. You'll learn why many supposedly critical tentpoles of digital transformation planning fail to actually deliver results and what you really need to focus on to realize business value. \u003c\/p\u003e\u003cp\u003ePerfect for entrepreneurs, founders, managers, executives, and other business leaders, \u003ci\u003eIntelligent Change\u003c\/i\u003e is also an essential book for project managers and IT professionals interested in shepherding their organization through its next technology change initiative.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45129666003095,"sku":"9781394304592","price":2205.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781394304592.webp?v=1769206725","url":"https:\/\/atlanticbooks.com\/products\/intelligent-change-the-science-behind-digital-transformations-9781394304592","provider":"Atlantic Books","version":"1.0","type":"link"}