{"product_id":"interactive-television-demystified-9780071363259","title":"Interactive Television Demystified","description":"\u003cp\u003e • Author(s): Jerry C. Whitaker\u003cbr\u003e • Publisher: McGraw-Hill Professional Publishing\u003cbr\u003e • Publisher Imprint: McGraw-Hill Professional Publishing\u003cbr\u003e • BISAC: Television \u0026amp; Video\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eTHE INTERACTIVE TV FILE-- \u003c\/p\u003e\u003cp\u003eWhat interactive TV is and how it works... \u003c\/p\u003e\u003cp\u003eWhat services are possible and probable... \u003c\/p\u003e\u003cp\u003eHow interactivity will affect the TV, cable, and computing industries... \u003c\/p\u003e\u003cp\u003eWhere the money is... \u003c\/p\u003e\u003cp\u003eThe Complete Guide to Interactive TV \u003c\/p\u003e\u003cp\u003eInteractive TV is what's possible when digital television, computing, and Internet technologies converge. It's as varied as point-and-click ordering of the clothes worn by a favorite star...a stock ticker across the bottom of a movie-on-demand...messaging friends while your watch a show...and a stunning array of other applications. The projected profits are staggering--as is the fear that the computing industry will get there first. \u003c\/p\u003e\u003cp\u003eNow is the time to learn about interactive TV--what is can do, how it does it, and who will use it. Jerry Whitaker, a well-known DTV expert, paints the full interactive television picture in this friendly, not-too-big, not-too-technical introduction. You MUST read it if... \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e*you're in the television or cable industries \u003cbr\u003e*you're a technology professional or IT consultant \u003cbr\u003e*you're developing interactive TV software or business models \u003cbr\u003e*you're interested in datacasting, access, or subscription solutions \u003cbr\u003e*you produce or sell entertainment, news, or access, or are thinking of doing so \u003cbr\u003e*you cover the TV, Internet, or cable beat as a reporter or financial analyst \u003cbr\u003e*you want to know which companies lead in interactive TV \u003cbr\u003e*you read DTV and ATSC manuals but didn't understand them \u003cbr\u003e*you can't afford $80,000 for an MBA in media \u003cbr\u003e*you're a technovideophile \u003cbr\u003e*you simply want to be up to speed on this fascinating new technology of key importance to consumers, and thebroadcasting, entertainment, news, communications, and computing industries\u003c\/p\u003e","brand":"McGraw-Hill Professional Publishing","offers":[{"title":"Paperback","offer_id":45115013038231,"sku":"9780071363259","price":4233.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780071363259.webp?v=1767270313","url":"https:\/\/atlanticbooks.com\/products\/interactive-television-demystified-9780071363259","provider":"Atlantic Books","version":"1.0","type":"link"}