{"product_id":"internal-relationship-management-linking-human-resources-to-marketing-performance-9780789024619","title":"Internal Relationship Management: Linking Human Resources to Marketing Performance","description":"\u003cp\u003e • Author(s): Michael D Hartline\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis Inc\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Human Resources \u0026amp; Personnel Management\u003c\/p\u003e\u003cp\u003eUse these techniques to improve staff performance\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and--ultimately--external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. \u003cp\u003e\u003c\/p\u003e Internal Relationship Management explores key issues, such as: \u003cul\u003e\n\u003cli\u003e internal relationship management--managing relationships with internal customers \u003c\/li\u003e\n\u003cli\u003e human resources activities--actions taken to influence employee attitudes and work-related behaviors \u003c\/li\u003e\n\u003cli\u003e career entry--the initial stages of the internal relationship management process \u003c\/li\u003e\n\u003cli\u003e organizational support--services provided to employees in an effort to support them \u003c\/li\u003e\n\u003c\/ul\u003e With this book, you'll gain a better understanding of: \u003cul\u003e\n\u003cli\u003e boundary spanners' appraisals of career entry transition--from telecommunications, insurance, manufacturing, accounting, and retail firms \u003c\/li\u003e\n\u003cli\u003e the recruitment, selection, and retention of customer-contact service employees \u003c\/li\u003e\n\u003cli\u003e how internal communication processes affect boundary spanners' satisfaction with organizational support services \u003c\/li\u003e\n\u003cli\u003e employee branding--employees internalize the firm's desired brand image to project it to customers and external stakeholders \u003c\/li\u003e\n\u003cli\u003e the internal customer mindset--the importance employees place on serving internal customers \u003c\/li\u003e\n\u003c\/ul\u003e The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Paperback","offer_id":46930468864151,"sku":"9780789024619","price":1880.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780789024619.webp?v=1771607102","url":"https:\/\/atlanticbooks.com\/products\/internal-relationship-management-linking-human-resources-to-marketing-performance-9780789024619","provider":"Atlantic Books","version":"1.0","type":"link"}