{"product_id":"international-e-retail-performance-and-its-success-factors-9783668859869","title":"International e-retail performance and its success factors","description":"\u003cp\u003e • Author(s): Lea Ribbeck\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaster's Thesis from the year 2018 in the subject Business economics - Miscellaneous, grade: 1,0, course: Export Management, language: English, abstract: International online retailers face several unique challenges impacting the success of their performance. Due to globalization and the shrinking of limitations related to space, the competition in the international e-retail sector is growing. Raising customer expectations and the dynamism of digital innovations increase the pressure on online retailers on a regular basis. This study identifies the main factors driving export performance of international e-retailers. A theoretical analysis of previous studies related to this topic will help defining the capabilities that are necessary for the achievement of a competitive advantage in a foreign e-retail market. This will serve as the base for an empirical study with managers from e-retail companies operating in an international context in order to evaluate and deepen the results found in theory. A comparative analysis of theory and practice will conclude in managerial recommendations for e-retailers seeking to enter a new market in a discussion of the major results and limitations of the study.\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45565498196119,"sku":"9783668859869","price":5704.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783668859869.webp?v=1767930984","url":"https:\/\/atlanticbooks.com\/products\/international-e-retail-performance-and-its-success-factors-9783668859869","provider":"Atlantic Books","version":"1.0","type":"link"}