{"product_id":"international-marketing-8e-an-indian-adaptation-9789354243370","title":"International Marketing 8e  (An Indian Adaptation)","description":"\u003cp\u003e • Author(s): Masaaki (Mike) Kotabe , Kristiaan Helsen, Prateek Maheshwari\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternational Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world.\u003c\/p\u003e\n\n\u003cp\u003e·Globalization Imperative\t\u003c\/p\u003e\n\n\u003cp\u003e·Global Economic and Financial Environment \u003c\/p\u003e\n\n\u003cp\u003e·Global Cultural Environment and Buying Behavior\u003c\/p\u003e\n\n\u003cp\u003e·Political and Legal Environment\u003c\/p\u003e\n\n\u003cp\u003e·Global Marketing Research\u003c\/p\u003e\n\n\u003cp\u003e·Global Segmentation and Positioning\u003c\/p\u003e\n\n\u003cp\u003e·Global Marketing Strategies\u003c\/p\u003e\n\n\u003cp\u003e·Global Market Entry Strategies\u003c\/p\u003e\n\n\u003cp\u003e·Global Product Policy Decisions I: Developing New Products for Global Markets\u003c\/p\u003e\n\n\u003cp\u003e·Global Product Policy Decisions II: Marketing Products and Services\u003c\/p\u003e\n\n\u003cp\u003e·Global Pricing\u003c\/p\u003e\n\n\u003cp\u003e·Global Communication Strategies\u003c\/p\u003e\n\n\u003cp\u003e·Sales Management\u003c\/p\u003e\n\n\u003cp\u003e·Global Logistics and Distribution\u003c\/p\u003e\n\n\u003cp\u003e·Export and Import Management\u003c\/p\u003e\n\n\u003cp\u003e·Planning, Organization, and Control of Global Marketing Operations\u003c\/p\u003e\n\n\u003cp\u003e·Marketing Strategies for Emerging Markets\u003c\/p\u003e\n\n\u003cp\u003e·Global Marketing and the Internet\u003c\/p\u003e\n\n\u003cp\u003e·Sustainable Marketing in the Global Marketplace\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207163994263,"sku":"9789354243370","price":825.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789354243370.webp?v=1769209121","url":"https:\/\/atlanticbooks.com\/products\/international-marketing-8e-an-indian-adaptation-9789354243370","provider":"Atlantic Books","version":"1.0","type":"link"}