{"product_id":"international-marketing-9781506389226","title":"International Marketing","description":"\u003cp\u003e • Author(s): Daniel W. Baack\u003cbr\u003e • Publisher: Sage Publications Ltd\u003cbr\u003e • Publisher Imprint: Sage Publications Ltd\u003cbr\u003e • BISAC: International - Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow in its second edition, \u003cem\u003eInternational Marketing\u003c\/em\u003e continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.\u003c\/p\u003e \u003cp\u003eThe authors discuss five key factors that impact any international marketing venture - culture, language, political\/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.\u003c\/p\u003e \u003cp\u003eThe book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.\u003c\/p\u003e \u003cp\u003eNew to the second edition: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMore global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka\u003c\/li\u003e \u003cli\u003eBrand new chapter on Culture \u0026amp; Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries\u003c\/li\u003e \u003cli\u003eNew coverage of digital advances and social media marketing\u003c\/li\u003e \u003cli\u003eUpdated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography\u003c\/li\u003e \u003cli\u003eAdditional videos supplementing the comprehensive online resource package for students and lecturers\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003c\/ul\u003e \u003cp\u003eA wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Paperback","offer_id":45033176105111,"sku":"9781506389226","price":7208.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781506389226.webp?v=1767098360","url":"https:\/\/atlanticbooks.com\/products\/international-marketing-9781506389226","provider":"Atlantic Books","version":"1.0","type":"link"}