{"product_id":"international-marketing-9781636513096","title":"International Marketing","description":"\u003cp\u003e • Author(s): V. Kumar\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInternational Marketing by V. Kumar\u003c\/strong\u003e is an authoritative guide that delves deep into the complexities of marketing across global markets. Renowned for his expertise in customer relationship management and data-driven strategies, V. Kumar provides an in-depth exploration of the frameworks and strategies essential for thriving in international business environments. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book covers a wide range of topics, including global market entry strategies, cross-cultural consumer behavior, pricing strategies in diverse economies, and the challenges of navigating legal and political landscapes across borders. Kumar's research-backed insights equip both practitioners and students with the tools necessary to develop and implement successful international marketing campaigns. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigned for marketing professionals, academics, and business leaders, \u003cstrong\u003eInternational Marketing\u003c\/strong\u003e offers practical strategies and case studies that demonstrate real-world applications. Whether you're expanding into new markets or optimizing your global presence, this book provides the knowledge you need to navigate the complexities of international marketing. \u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":45549450756247,"sku":"9781636513096","price":7466.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636513096.webp?v=1768584916","url":"https:\/\/atlanticbooks.com\/products\/international-marketing-9781636513096","provider":"Atlantic Books","version":"1.0","type":"link"}