{"product_id":"international-marketing-rle-international-business-strategy-and-management-9780415752022","title":"International Marketing (Rle International Business): Strategy and Management","description":"\u003cp\u003e • Author(s): Colin Gilligan\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eStresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eExamines the need to structure the whole business organisation in the right way and make international marketing effective\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDiscusses the importance of communication and control\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThroughout case studies are used to highlight particular issues. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45236560593047,"sku":"9780415752022","price":4068.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415752022.webp?v=1769213538","url":"https:\/\/atlanticbooks.com\/products\/international-marketing-rle-international-business-strategy-and-management-9780415752022","provider":"Atlantic Books","version":"1.0","type":"link"}