{"product_id":"international-online-marketing-communication-strategies-of-global-players-a-linguistic-study-with-special-reference-to-t-mobile-9783668077256","title":"International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile","description":"\u003cp\u003e • Author(s): Christina Kuttnig\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently 'gone global' from a linguistic point of view. This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business. The present study will compare the linguistic implementation of T-Mobile's online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences. Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the 'open-strategy' approach of international marketing communications.\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45562347749527,"sku":"9783668077256","price":6314.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783668077256.webp?v=1767181027","url":"https:\/\/atlanticbooks.com\/products\/international-online-marketing-communication-strategies-of-global-players-a-linguistic-study-with-special-reference-to-t-mobile-9783668077256","provider":"Atlantic Books","version":"1.0","type":"link"}