{"product_id":"internet-marketing-and-big-data-exploitation-9781137488947","title":"Internet Marketing and Big Data Exploitation","description":"\u003cp\u003e • Author(s): I. Chaston\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUnderstanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45282696298647,"sku":"9781137488947","price":7267.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781137488947.webp?v=1769302911","url":"https:\/\/atlanticbooks.com\/products\/internet-marketing-and-big-data-exploitation-9781137488947","provider":"Atlantic Books","version":"1.0","type":"link"}