{"product_id":"internet-marketing-integrating-online-offline-strategies-in-a-digital-environment-with-mindtap-9789355734570","title":"Internet Marketing: Integrating Online \u0026 Offline Strategies in a Digital Environment with MindTap","description":"\u003cp\u003e • Author(s): Debra Zahay | Mary-Lou Roberts\u003cbr\u003e • Publisher: Cengage Learning India\u003cbr\u003e • Publisher Imprint: Cengage Learning India\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eINTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.\u003c\/p\u003e","brand":"Cengage Learning India","offers":[{"title":"Paperback","offer_id":46917948801175,"sku":"9789355734570","price":844.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789355734570.webp?v=1771328946","url":"https:\/\/atlanticbooks.com\/products\/internet-marketing-integrating-online-offline-strategies-in-a-digital-environment-with-mindtap-9789355734570","provider":"Atlantic Books","version":"1.0","type":"link"}