{"product_id":"internet-marketing-seo-for-contractors-everything-you-need-to-know-to-market-your-home-services-business-online-for-more-calls-more-leads-bigger-9781492168720","title":"Internet Marketing \u0026 SEO for Contractors: Everything you need to know to market your home services business online for More Calls, More Leads \u0026 Bigger","description":"\u003cp\u003e • Author(s): Dean R. Iodice\u003cbr\u003e • Publisher: Createspace Independent Publishing Platform\u003cbr\u003e • Publisher Imprint: Createspace Independent Publishing Platform\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eInternet Marketing \u0026amp; SEO for Contractors is a breakthrough book written specifically for Roofers, Plumbers, Kitchen Remodelers, Pool Builders, Landscapers, Pest Control, HVAC Contractors and other Home Service Businesses. If you are looking for ideas, strategies \u0026amp; techniques to grow your business and get more inbound calls, leads and profits by marketing online then you need look no further. \u003c\/p\u003e\u003cp\u003e Throughout the pages of this book we will help you understand the online marketing landscape, define a proven plan for leveraging the internet to drive profitable inbound leads and walk you step-by-step through the process of implementing that plan for maximum results in terms of leads, calls and profits. \u003c\/p\u003e\u003cp\u003e At first glance it might be overwhelming to consider all of the marketing options available in your online marketing playbook including Search Engines (Organic, Maps, Pay-per-click), Social Media (Facebook, Twitter, Google+, Linked In), Paid Online Directory Listings (Angie's List, YP, Yelp, etc) and Paid Online Lead Services (Home Advisers, Networx, etc). To maximize your lead flow from the internet you need to understand each of these marketing channels and develop a strategy for leveraging each. \u003c\/p\u003e\u003cp\u003e We start the book by mapping out each of these online marketing channels so that you can see the big picture and understand the potential. From there, we take you step-by-step through each of these online marketing initiatives with clear instruction so that you can setup and implement a strategy for each. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to setup your website \u003c\/li\u003e\n\u003cli\u003eHow the Search Engines work and the differences between the paid, organic and map listings \u003c\/li\u003e\n\u003cli\u003eHow to optimize your website for the keywords that are most important for your particular business via Search Engine Optimization (SEO) \u003c\/li\u003e\n\u003cli\u003eHow to get ranked on the Google Map in your area \u003c\/li\u003e\n\u003cli\u003eHow to ensure that your website converts visitors into leads in the form of calls and web submissions \u003c\/li\u003e\n\u003cli\u003eHow to optimize your website for mobile visitors \u003c\/li\u003e\n\u003cli\u003eHow to leverage Social Media (Facebook, Twitter, Google+, LinkedIn \u0026amp; other Social Platforms for maximum effect \u003c\/li\u003e\n\u003cli\u003eHow you can tap into the power of YouTube \u0026amp; other video sharing websites to enhance your visibility and drive better conversion \u003c\/li\u003e\n\u003cli\u003eHow to leverage eMail marketing to connect with your customers on a deeper level, get more reviews, get more social media followers and ultimately get more repeat and referral business. \u003c\/li\u003e\n\u003cli\u003eHow to maximize the profitability of your pay-per-click marketing efforts \u003c\/li\u003e\n\u003cli\u003eWhat paid online directories should you consider advertising in (Angie's List, YP, Yelp, Judies Book, Merchant Circle, etc) \u003c\/li\u003e\n\u003cli\u003eHow to properly manage Pay-per-lead services for maximum return and long term gains \u003c\/li\u003e\n\u003cli\u003eHow to track your online marketing plan to ensure that your investment is generating a strong return on investment \u003c\/li\u003e\n\u003c\/ul\u003e If you follow the plan outlined in this book you will be well on your way to a more profitable business with better placement online and more inbound leads. \u003cp\u003e Here is what on of our readers had to say about after reading the book: \u003c\/p\u003e\u003cp\u003e Finally a book that helps to bring all of the pieces of the puzzle together. With all of the moving parts and methods available for marketing your contracting business online it almost impossible to determine where to start and how to proceed. Josh gives a concise explanation of how you should structure your overall internet marketing plan (explaining all of the marketing channels) and how to roll out a strategy that encompasses each over time.\u003c\/p\u003e\u003cp\u003e Luke Chapman; Carolina Deck \u0026amp; Fence \u003c\/p\u003e\u003cp\u003eThe plan outlined in this book helped me grow my business for a two man operation to a highly profitable seven man plumbing operation over the past two years.\u003c\/p\u003e\u003cp\u003eMark Norman - Shamrock Plumbing \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45506582904983,"sku":"9781492168720","price":1764.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781492168720.webp?v=1767457709","url":"https:\/\/atlanticbooks.com\/products\/internet-marketing-seo-for-contractors-everything-you-need-to-know-to-market-your-home-services-business-online-for-more-calls-more-leads-bigger-9781492168720","provider":"Atlantic Books","version":"1.0","type":"link"}