{"product_id":"introducing-marketing-research-9780471497707","title":"Introducing Marketing Research","description":"\u003cp\u003e • Author(s): Paul Baines\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMany textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course; they do not focus on important qualitative issues such as depth interviews and focus groups - the authors redress this imbalance.  Written as an introduction to marketing research, this book also includes chapters on business to business marketing research and internet marketing research.  The authors adopt a practical focus and include numerous examples as well as coursework assignments.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201411211415,"sku":"9780471497707","price":6017.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471497707.webp?v=1767667910","url":"https:\/\/atlanticbooks.com\/products\/introducing-marketing-research-9780471497707","provider":"Atlantic Books","version":"1.0","type":"link"}