{"product_id":"introduction-to-e-business-9780750667319","title":"Introduction to E-Business","description":"\u003cp\u003e • Author(s): Colin Combe\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: E-Commerce - General\u003c\/p\u003e\u003cp\u003eAn Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46930216485015,"sku":"9780750667319","price":4661.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780750667319.webp?v=1771605551","url":"https:\/\/atlanticbooks.com\/products\/introduction-to-e-business-9780750667319","provider":"Atlantic Books","version":"1.0","type":"link"}