{"product_id":"introduction-to-e-commerce-9789819777891","title":"Introduction to E-Commerce","description":"\u003cp\u003e • Author(s): Zheng Qin\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: E-Commerce - General (see also Computers - Electronic Commer\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45275489239191,"sku":"9789819777891","price":8005.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789819777891.webp?v=1769283059","url":"https:\/\/atlanticbooks.com\/products\/introduction-to-e-commerce-9789819777891","provider":"Atlantic Books","version":"1.0","type":"link"}