{"product_id":"introduction-to-marketing-9781799353232","title":"Introduction to Marketing","description":"\u003cp\u003e • Author(s): Passbooks\u003cbr\u003e • Publisher: National Learning Corp\u003cbr\u003e • Publisher Imprint: National Learning Corp\u003cbr\u003e • BISAC: CLEP (College-Level Examination Program)\u003c\/p\u003e\u003cp\u003eThe College Level Examination Program (CLEP) enables students to demonstrate college-level achievement and earn college credit in various subject areas based on knowledge acquired through self-study, high school and adult courses, or through professional means. The CLEP Principles of\/Introductory Marketing Passbook(R) prepares you by sharpening knowledge of the skills and concepts necessary to succeed on the upcoming exam and the college courses that follow. It provides a series of informational texts as well as hundreds of questions and answers in the areas that will likely be covered on your upcoming exam, including but not limited to: buyer behavior and consumption patterns; wholesale and retail markets; economic and social roles of marketing; and more.\u003c\/p\u003e","brand":"National Learning Corp","offers":[{"title":"Paperback","offer_id":47594308468887,"sku":"9781799353232","price":3729.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781799353232.webp?v=1774985503","url":"https:\/\/atlanticbooks.com\/products\/introduction-to-marketing-9781799353232","provider":"Atlantic Books","version":"1.0","type":"link"}