{"product_id":"introduction-to-psychology-psychology-of-behavioral-economics-9798258596314","title":"Introduction to Psychology: Psychology of Behavioral Economics","description":"\u003cp\u003e • Author(s): Elizabeth McLean\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Social Psychology\u003c\/p\u003e\u003cp\u003eBlend psychology and economics to understand why people make \"irrational\" decisions in \u003ci\u003eIntroduction to Behavioral Economics\u003c\/i\u003e. From Kahneman and Tversky's foundational prospect theory to nudge theory and modern neuroeconomic studies, explore biases, heuristics, framing effects, and their applications in policy, finance, marketing, and health. The book covers historical shifts from classical economics, current empirical findings, and future directions in algorithmic and sustainable decision-making-making complex ideas accessible for psychology, business, and economics students as well as general readers.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47966810374295,"sku":"9798258596314","price":2201.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798258596314.webp?v=1782912316","url":"https:\/\/atlanticbooks.com\/products\/introduction-to-psychology-psychology-of-behavioral-economics-9798258596314","provider":"Atlantic Books","version":"1.0","type":"link"}