{"product_id":"inventing-popular-culture-from-folklore-to-globalization-9780631234609","title":"Inventing Popular Culture: From Folklore to Globalization","description":"\u003cp\u003e • Author(s): John Storey\u003cbr\u003e • Publisher: Wiley-Blackwell\u003cbr\u003e • Publisher Imprint: Wiley-Blackwell\u003cbr\u003e • BISAC: Anthropology - Cultural \u0026amp; Social\u003c\/p\u003e\u003cp\u003eJohn Storey, a leading figure in the field of Cultural Studies, offers an illuminating and vibrant account of the development of popular culture. Addressing issues such as globalization, intellectualism, and consumerism, \u003ci\u003eInventing Popular Culture\u003c\/i\u003e presents an engaging assessment of one of the most debated concepts of recent times. \u003cbr\u003e  \u003c\/p\u003e\u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e  *Provides a lively and accessible history of the concept of popular culture by one of the leading experts in the field.\u003cbr\u003e  *Traces the invention and reinvention of the concept of popular culture from the eighteenth-century “discovery” of folk culture to contemporary accounts of the cultural impact of globalization.\u003cbr\u003e  *Examines the relationship between the concept of popular culture and key issues in cultural analyses such as hegemony, postmodernism, identity, questions of value, consumerism, and everyday life.\u003c\/li\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Paperback","offer_id":45203571277975,"sku":"9780631234609","price":3311.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780631234609.webp?v=1767308151","url":"https:\/\/atlanticbooks.com\/products\/inventing-popular-culture-from-folklore-to-globalization-9780631234609","provider":"Atlantic Books","version":"1.0","type":"link"}