{"product_id":"investigating-customer-adoption-of-mobile-banking-services-9783719943196","title":"Investigating customer adoption of mobile banking services","description":"\u003cp\u003e • Author(s): Samal Snigdha\u003cbr\u003e • Publisher: Shiksha O Anusandhan University\u003cbr\u003e • Publisher Imprint: Shiksha O Anusandhan University\u003cbr\u003e • BISAC: Accounting - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eINTRODUCTION\u003c\/p\u003e\u003cp\u003e1.1 Mobile Banking: An Overview\u003c\/p\u003e\u003cp\u003eSince the Independence of India banking system till date banking system has gone\u003c\/p\u003e\u003cp\u003ethrough a lot of transformation and changes in providing its services to the customers.\u003c\/p\u003e\u003cp\u003eTechnology and innovation were given much emphasis in the banking system around\u003c\/p\u003e\u003cp\u003eThe 1990s.Technology was used as a strategic weapon in providing better quality services at a\u003c\/p\u003e\u003cp\u003efaster speed. Mobile and Internet banking helped the customers to do their banking from\u003c\/p\u003e\u003cp\u003ediversified areas and provided convenience to customers. Banks are using multi-channel i.e. ATMs, debit cards, credit cards, mobile banking, internet banking, etc. for\u003c\/p\u003e\u003cp\u003edelivering their banking services. Due to competitive pressure and the global economic\u003c\/p\u003e\u003cp\u003escenario banking concept is now redefined as a financial supermarket providing a number\u003c\/p\u003e\u003cp\u003eof financial services under one umbrella\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Shiksha O Anusandhan University","offers":[{"title":"Paperback","offer_id":45142313828503,"sku":"9783719943196","price":2943.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783719943196.webp?v=1767655439","url":"https:\/\/atlanticbooks.com\/products\/investigating-customer-adoption-of-mobile-banking-services-9783719943196","provider":"Atlantic Books","version":"1.0","type":"link"}