{"product_id":"invisible-triggers-37-psychological-biases-that-drive-consumer-choice-and-brand-growth-9781919349800","title":"Invisible Triggers: 37 Psychological Biases that Drive Consumer Choice and Brand Growth","description":"\u003cp\u003e • Author(s): Karina Karn\u003cbr\u003e • Publisher: Accelerating Brands Press\u003cbr\u003e • Publisher Imprint: Accelerating Brands Press\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!\"\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMost brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHuman decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat if the answer isn't another tactic?\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat if this book is the manual they never gave you?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTrusted by founders and marketers across industries, Invisible Triggers is a visual playbook of \u003cstrong\u003e37 actionable frameworks each one built around a core psychological bias\u003c\/strong\u003e, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the definitive guide to master the art and science of \u003cstrong\u003econsumer psychology\u003c\/strong\u003e: founders, marketers, strategic leaders, psychologists and academics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCAPTURE ATTENTION \u0026amp; CREATE DEMAND: Learn the frameworks that make your brand the only choice\u003c\/li\u003e\n\u003cli\u003eDESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'\u003c\/li\u003e\n\u003cli\u003eBUILD DEEP LOYALTY \u0026amp; TRUST: Forge emotional connections that turn buyers into advocates\u003c\/li\u003e\n\u003cli\u003eWIN YOUR MARKET POSITION: Make the competition irrelevant\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHE UNFAIR ADVANTAGE: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eReplace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIt's time to decode. Your unfair advantage is waiting.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Accelerating Brands Press","offers":[{"title":"Paperback","offer_id":47779117629591,"sku":"9781919349800","price":1305.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781919349800.webp?v=1778033527","url":"https:\/\/atlanticbooks.com\/products\/invisible-triggers-37-psychological-biases-that-drive-consumer-choice-and-brand-growth-9781919349800","provider":"Atlantic Books","version":"1.0","type":"link"}