{"product_id":"involving-customers-in-new-service-development-9781911299714","title":"Involving Customers in New Service Development","description":"\u003cp\u003e • Author(s): Bo Edvardsson | Per Kristensson | Peter Magnusson\u003cbr\u003e • Publisher: Imperial College Press\u003cbr\u003e • Publisher Imprint: Imperial College Press\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003eThis book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.\u003c\/p\u003e","brand":"Imperial College Press","offers":[{"title":"Paperback","offer_id":46891535761559,"sku":"9781911299714","price":6013.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781911299714.webp?v=1770274630","url":"https:\/\/atlanticbooks.com\/products\/involving-customers-in-new-service-development-9781911299714","provider":"Atlantic Books","version":"1.0","type":"link"}