{"product_id":"is-it-really-a-great-idea-kill-99-bad-ideas-fast-so-you-can-build-the-one-that-deserves-your-time-resources-and-focus-2nd-edition-9798253946381","title":"Is it really a Great Idea?: Kill 99 Bad Ideas Fast-So You Can Build The One That Deserves Your Time, Resources, and Focus (2nd Edition)","description":"\u003cp\u003e • Author(s): Yoram Solomon\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you're serious about launching a startup, there's one question you must answer before you invest your time, money, reputation, and years of your life: \u003c\/p\u003e\u003cp\u003eIs it really a great idea?\u003c\/p\u003e\u003cp\u003eMost entrepreneurship books focus on execution. This one focuses on evaluation.\u003c\/p\u003e\u003cp\u003eBecause every failed startup once sounded exciting. Every founder once believed. Every investor pitch once looked promising. But passion, optimism, and hype are not evidence.\u003c\/p\u003e\u003cp\u003eIn this substantially expanded and refined Second Edition, entrepreneur, investor, and SMU entrepreneurship professor Yoram Solomon presents a brutally honest framework for evaluating ideas before you build them, fund them, or bet your future on them.\u003c\/p\u003e\u003cp\u003eBuilt around a practical Three-Loop Evaluation Process, the book walks you through six essential tests every idea must survive: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Customer Test - Are you solving the right problem for the right customer?\u003c\/li\u003e\n\u003cli\u003eThe Pain or Gain Test - Does the problem truly matter-or does the gain genuinely motivate action?\u003c\/li\u003e\n\u003cli\u003eThe Value Test - Is your solution meaningfully better than the customer's current alternative?\u003c\/li\u003e\n\u003cli\u003eThe Validation Test - Can you prove customers will actually act, buy, or change behavior?\u003c\/li\u003e\n\u003cli\u003eThe Defensibility Test - Can competitors easily copy your advantage?\u003c\/li\u003e\n\u003cli\u003eThe Business Model Test - Can the business actually survive and scale profitably?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis edition significantly expands the original framework with: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edeeper customer and behavioral analysis\u003c\/li\u003e\n\u003cli\u003ehidden pain and gain discovery\u003c\/li\u003e\n\u003cli\u003estronger validation and testing methods\u003c\/li\u003e\n\u003cli\u003ea redesigned value evaluation model\u003c\/li\u003e\n\u003cli\u003emodern defensibility analysis, including AI-related realities\u003c\/li\u003e\n\u003cli\u003emore real-world examples, tools, and decision frameworks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInside, you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003epractical evaluation tools and worksheets\u003c\/li\u003e\n\u003cli\u003einvestor-style thinking and startup filters\u003c\/li\u003e\n\u003cli\u003ereal-world examples and failure patterns\u003c\/li\u003e\n\u003cli\u003eframeworks used in entrepreneurship classrooms and startup evaluations\u003c\/li\u003e\n\u003cli\u003ebrutally honest guidance for killing weak ideas before they consume your life\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a motivational startup book.\u003c\/p\u003e\u003cp\u003eIt's a decision-making tool for entrepreneurs, students, innovators, investors, and leaders who care more about truth than excitement.\u003c\/p\u003e\u003cp\u003eDon't fall in love with your idea.\u003c\/p\u003e\u003cp\u003eFall in love with finding out whether it deserves to exist.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47890476662935,"sku":"9798253946381","price":4196.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798253946381.webp?v=1781180174","url":"https:\/\/atlanticbooks.com\/products\/is-it-really-a-great-idea-kill-99-bad-ideas-fast-so-you-can-build-the-one-that-deserves-your-time-resources-and-focus-2nd-edition-9798253946381","provider":"Atlantic Books","version":"1.0","type":"link"}