{"product_id":"it-happens-at-comic-con-ethnographic-essays-on-a-pop-culture-phenomenon-9780786476947","title":"It Happens at Comic-Con: Ethnographic Essays on a Pop Culture Phenomenon","description":"\u003cp\u003e • Author(s): Ben Bolling | Matthew J. Smith\u003cbr\u003e • Publisher: McFarland \u0026amp; Company\u003cbr\u003e • Publisher Imprint: McFarland \u0026amp; Company\u003cbr\u003e • BISAC: Popular Culture - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e This collection of 13 new essays employs ethnographic methods to investigate San Diego's Comic-Con International, the largest annual celebration of the popular arts in North America. Working from a common grounding in fan studies, these individual explorations examine a range of cultural practices at an event drawing crowds of nearly 125,000 each summer.\u003c\/p\u003e\u003cp\u003e Investigations range from the practices of fans costuming themselves to the talk of corporate marketers. The collection seeks to expand fan studies, exploring Comic-Con International more deeply than any publication before it.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46469296095383,"sku":"9780786476947","price":2826.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780786476947.jpg?v=1766220157","url":"https:\/\/atlanticbooks.com\/products\/it-happens-at-comic-con-ethnographic-essays-on-a-pop-culture-phenomenon-9780786476947","provider":"Atlantic Books","version":"1.0","type":"link"}