{"product_id":"its-the-customer-stupid-34-wake-up-calls-to-help-you-stay-client-focused-9780470907399","title":"It's the Customer, Stupid!: 34 Wake-Up Calls to Help You Stay Client-Focused","description":"\u003cp\u003e • Author(s): Michael A. Aun\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003eUnhappy customers won't just dump you. No, first they'll tell at least ten or more people about their bad experience with your company, and then they'll broadcast it online. But wait, you say you have a good customer service department? Really? What hoops do your customers have to jump through before you help them? What rules have you wrapped around your customer service department, so that your reps can't really help? How long do you keep your customers on hold? \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eIt's the Customer, Stupid!, \u003c\/i\u003e top salesperson and motivational speaker Michael Aun shares his secrets to keeping your customers happy, your sales growing, and yourself sane. You'll discover the myths and truths about customer satisfaction--and why many businesses and organizations, despite their claims of being customer-centric, really haven't got a clue.\u003c\/p\u003e \u003cp\u003eThis energizing book is packed with sales-boosting tips you can apply right away to your company or your own job, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e If you need to fix something, don't make the customer work for it. \u003c\/li\u003e \u003cli\u003e Somebody has to take out the trash. Translation: If your company makes a mistake, you may have to fire the person who caused the problem later, but for now, step in and make the customer happy again. Fix the problem, not the blame! \u003c\/li\u003e \u003cli\u003e Whether you're talking to a customer or trying to make a sale, shut up and listen. \u003c\/li\u003e \u003cli\u003e So what if you might screw up? Make a decision! \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe good news is that you can woo disgruntled customers back, keep them content, and even grow Sales. But first, wake up and smell the coffee: \u003ci\u003eIt's the Customer, Stupid!\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45149269426327,"sku":"9780470907399","price":1809.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470907399.webp?v=1767295166","url":"https:\/\/atlanticbooks.com\/products\/its-the-customer-stupid-34-wake-up-calls-to-help-you-stay-client-focused-9780470907399","provider":"Atlantic Books","version":"1.0","type":"link"}