{"product_id":"jems-from-johnson-a-guide-to-successful-customer-relationship-management-9780595422616","title":"Jems from Johnson: A Guide to Successful Customer Relationship Management","description":"\u003cp\u003e • Author(s): Claude Johnson\u003cbr\u003e • Publisher: iUniverse\u003cbr\u003e • Publisher Imprint: iUniverse\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003eEffective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. \u003ci\u003eJems from Johnson: A Guide to Successful Customer Relationship Management\u003c\/i\u003e provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff.  \u003c\/p\u003e\u003cp\u003eSuccessful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropriate to their purchases. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eJems\u003c\/i\u003e is a treasury of results-oriented CRM techniques geared to maximizing your profits while yielding you more---and more satisfied- customers. You'll discover: \u003c\/p\u003e - \u003cp\u003ehow target marketing of your product can save your company money \u003c\/p\u003e - \u003cp\u003ehow to increase your customer base by determining your company's target market \u003c\/p\u003e - \u003cp\u003ehow to identify your ideal customer---and those you should avoid \u003c\/p\u003e - \u003cp\u003ehow to populate your IT system with the best data and how to use it for the mutual benefit of your company and your customers \u003c\/p\u003e \u003cp\u003eYou'll also learn techniques for developing dynamic, multi-media communications that captivate and draw prospects, then nurture and retain them as customers. Let \u003ci\u003eJems from Johnson\u003c\/i\u003e show you how to get CRM right---from the first hello. \u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Paperback","offer_id":45157115199639,"sku":"9780595422616","price":1003.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780595422616.webp?v=1767302186","url":"https:\/\/atlanticbooks.com\/products\/jems-from-johnson-a-guide-to-successful-customer-relationship-management-9780595422616","provider":"Atlantic Books","version":"1.0","type":"link"}