{"product_id":"key-concepts-in-marketing-9781403915276","title":"Key Concepts in Marketing","description":"\u003cp\u003e • Author(s): Jonathan Sutherland\u003cbr\u003e • Publisher: Macmillan\u003cbr\u003e • Publisher Imprint: Red Globe\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Reference - General\u003c\/p\u003e\u003cp\u003e\u003ci\u003eKey Concepts in Marketing\u003c\/i\u003e is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.\u003c\/p\u003e","brand":"Palgrave","offers":[{"title":"Paperback","offer_id":45084702539927,"sku":"9781403915276","price":2153.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781403915276.webp?v=1769201606","url":"https:\/\/atlanticbooks.com\/products\/key-concepts-in-marketing-9781403915276","provider":"Atlantic Books","version":"1.0","type":"link"}