{"product_id":"la-vente-differenciee-reussir-sa-transformation-commerciale-pour-augmenter-les-profits-reussir-sa-transformation-commerciale-pour-augmenter-les-pro-9782100758258","title":"La vente différenciée - Réussir sa transformation commerciale pour augmenter les profits: Réussir sa transformation commerciale pour augmenter les pro","description":"\u003cp\u003e • Author(s): Frédéric Vendeuvre | Christopher Guerin\u003cbr\u003e • Publisher: Dunod\u003cbr\u003e • Publisher Imprint: Dunod\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003eSalespeople are confronted with a fierce competition, with a higher offer than demand. Today, it is the customers who have the power: the power of choice, prices, conditions, time... In this difficult context, \u003cstrong\u003eit is imperative to differentiate oneself and to create a strong relationship with the more strategic clients.\u003c\/strong\u003e\u003cbr\u003eThe majority of sales techniques are no longer based on knowledge but on \u003cstrong\u003esoft skills\u003c\/strong\u003e (listening, interpersonal skill, flexibility...). Relying on \u003cstrong\u003eneuroscience\u003c\/strong\u003e, this book offers a new method, of differentiated sales, to understand the buyer and create a presentation in line with his personality. The relationship between the salesperson and the client will turn out even stronger!\u003cbr\u003e\u003c\/p\u003e","brand":"Dunod","offers":[{"title":"Paperback","offer_id":48215523000471,"sku":"9782100758258","price":4338.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9782100758258.webp?v=1788733613","url":"https:\/\/atlanticbooks.com\/products\/la-vente-differenciee-reussir-sa-transformation-commerciale-pour-augmenter-les-profits-reussir-sa-transformation-commerciale-pour-augmenter-les-pro-9782100758258","provider":"Atlantic Books","version":"1.0","type":"link"}