{"product_id":"laddering-unlocking-the-potential-of-consumer-behavior-9781118566121","title":"Laddering: Unlocking the Potential of Consumer Behavior","description":"\u003cp\u003e • Author(s): Eric V. Holtzclaw\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWAKE UP!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIt's a consumer-powered economy.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe introduction of new disruptive technologies in recent years has changed the rules of marketing and product development forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with almost limitless choices for making a purchase in a shrinking decision window. Consumers are looking for a relationship, not a transaction--they want to be acknowledged and understood. Therefore, it is crucial to understand what drives customer behavior in order to design products, marketing, and experiences that will succeed.\u003cb\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eLaddering\u003c\/i\u003e outlines a process that powers companies to a better understanding of customers by asking the right questions of your customers and your data. To make smart decisions and determine true ROI, it is vital to get to the core of a customer's behavior. \u003ci\u003eLaddering\u003c\/i\u003e provides the framework for evaluating what marketing messages, campaigns, and experiences are most appropriate for your audience. Author Eric Holtzclaw's process will create the wisdom you need to unlock the potential of your product or service in today's marketplace. Inside, you will learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand your customers' DNA; that is, \u003ci\u003ewhy\u003c\/i\u003e consumers buy from you\u003c\/li\u003e \u003cli\u003eCapitalize on the true patterns of \u003ci\u003ewhy\u003c\/i\u003e people buy\u003c\/li\u003e \u003cli\u003eUnlock your company's big data to make smarter, informed decisions\u003c\/li\u003e \u003cli\u003eDefine the consumers' core motivations and buying ecosystem\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMarketing and product development teams need a wake-up call to shift their focus to what's really important. It's time to create new rules--and new ways of doing business and measuring success. \u003ci\u003eLaddering\u003c\/i\u003e makes you look at your customers in a new light to see a path to maximizing your profits and reducing your support costs. Understand what to build and how to market for success in the new many-to-many economy.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45160006844567,"sku":"9781118566121","price":2000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118566121.webp?v=1767304656","url":"https:\/\/atlanticbooks.com\/products\/laddering-unlocking-the-potential-of-consumer-behavior-9781118566121","provider":"Atlantic Books","version":"1.0","type":"link"}