{"product_id":"land-of-the-cosmic-race-race-mixture-racism-and-blackness-in-mexico-9780199925483","title":"Land of the Cosmic Race: Race Mixture, Racism, and Blackness in Mexico","description":"\u003cp\u003e • Author(s): Christina A. Sue\u003cbr\u003e • Publisher: Oxford University Press (UK)\u003cbr\u003e • Publisher Imprint: Oxford University Press (UK)\u003cbr\u003e • BISAC: Anthropology - Cultural \u0026amp; Social\u003c\/p\u003e\u003cp\u003e\u003cem\u003eLand of the Cosmic Race\u003c\/em\u003e is a richly-detailed ethnographic account of the powerful role that race and color play in organizing the lives and thoughts of ordinary Mexicans. It presents a previously untold story of how individuals in contemporary urban Mexico construct their identities, attitudes, and practices in the context of a dominant national belief system. The book centers around Mexicans' engagement with three racialized pillars of Mexican national ideology - the promotion of race mixture, the assertion of an absence of racism in the country, and the marginalization of blackness in Mexico. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe subjects of this book are mestizos - the mixed-race people of Mexico who are of Indigenous, African, and European ancestry and the intended consumers of this national ideology. \u003cem\u003eLand of the Cosmic Race\u003c\/em\u003e illustrates how Mexican mestizos navigate the sea of contradictions that arise when their everyday lived experiences conflict with the national stance and how they manage these paradoxes in a way that upholds, protects, and reproduces the national ideology. Drawing on a year of participant observation, over 110 interviews, and focus-groups from Veracruz, Mexico, Christina A. Sue offers rich insight into the relationship between race-based national ideology and the attitudes and behaviors of mixed-race Mexicans. Most importantly, she theorizes as to why elite-based ideology not only survives but actually thrives within the popular understandings and discourse of those over whom it is designed to govern. \u003cp\u003e\u003c\/p\u003e","brand":"Oxford University Press (UK)","offers":[{"title":"Hardcover","offer_id":47891005374615,"sku":"9780199925483","price":15698.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780199925483.webp?v=1781182017","url":"https:\/\/atlanticbooks.com\/products\/land-of-the-cosmic-race-race-mixture-racism-and-blackness-in-mexico-9780199925483","provider":"Atlantic Books","version":"1.0","type":"link"}