{"product_id":"launch-how-to-quickly-propel-your-business-beyond-the-competition-9781118027233","title":"Launch: How to Quickly Propel Your Business Beyond the Competition","description":"\u003cp\u003e • Author(s): Michael A. Stelzner\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn order to rocket your business to stellar growth and far-reaching recognition, you're going to need plenty of fuel--nuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what's that fuel made out of? Content. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eLaunch\u003c\/i\u003e provides a detailed recipe for the most combustible content--rich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of people--and to earn that trust, you'll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuel--content that has a big impact--leaves a lasting impression on people and rockets your industry recognition. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eLaunch\u003c\/i\u003e delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocity--while gaining the support of top experts in your industry. You'll find step-by-step instruction, including how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDevelop an outward-focused mindset that inspires the content creation process\u003c\/li\u003e \u003cli\u003eIdentify role models that could become tomorrow's strategic partners\u003c\/li\u003e \u003cli\u003eBuild relationships with outside experts who'll gladly help you grow your business\u003c\/li\u003e \u003cli\u003eEmploy social proof so visitors turn into faithful fans\u003c\/li\u003e \u003cli\u003eImplement the ten most effective types of content--the fuel of your business\u003c\/li\u003e \u003cli\u003eDiscover new ways to market that don't repel people, but actually engage them\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery marketer throws around the word \"content,\" but few have mastered the art and science of creating useful, thought-provoking, and viral content. \u003ci\u003eLaunch\u003c\/i\u003e delivers the inspiration, encouragement, examples, and know-how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45115254964375,"sku":"9781118027233","price":1836.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118027233.webp?v=1767270537","url":"https:\/\/atlanticbooks.com\/products\/launch-how-to-quickly-propel-your-business-beyond-the-competition-9781118027233","provider":"Atlantic Books","version":"1.0","type":"link"}