{"product_id":"launchcode-ai-pharma-and-the-next-frontier-volume-1-the-agentic-shift-9781968615017","title":"Launchcode: AI, Pharma and the Next Frontier, Volume 1: The Agentic Shift","description":"\u003cp\u003e • Author(s): Larry Mickelberg\u003cbr\u003e • Publisher: Axonal.AI LLC\u003cbr\u003e • Publisher Imprint: Axonal.AI LLC\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLaunchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift\u003c\/strong\u003e redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46320774906007,"sku":"9781968615017","price":1131.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781968615017.webp?v=1768688638","url":"https:\/\/atlanticbooks.com\/products\/launchcode-ai-pharma-and-the-next-frontier-volume-1-the-agentic-shift-9781968615017","provider":"Atlantic Books","version":"1.0","type":"link"}