{"product_id":"laventure-loreal-9782738110442","title":"L'Aventure l'Oréal","description":"\u003cp\u003e • Author(s): François Dalle\u003cbr\u003e • Publisher: Odile Jacob\u003cbr\u003e • Publisher Imprint: Odile Jacob\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eL'Or�al is today world leader in the field of cosmetics and personal care products. It is difficult to imagine that in 1948 it was a small company operating mainly in France and in a few neighbouring countries. Over a period of 35 years, under the management of Fran�ois Dalle, L'Or�al's annual revenue rose from $ 30 million to $ 3 billion. In this book, Fran�ois Dalle shows that money and classical management techniques played a minor role in L'Or�al's growth. He argues, instead, that the company's success can be explained by the wide acceptance by the staff of what he calls the \"spirit of L'Or�al\" the existence of a company mI'd-set relentlessly aiming to conquer and develop new markets, in conjunction with a genuine mystique of quality and a desire to capture, before others, what is looming on themarket. This is what enabled L'Or�al to diversify its activities, spread all over Europe, Japan and America and successfully manage the hard times of the 1970s and '80s.In 1942, Fran�ois Dalle joined Monsavon, a minor soap manufacturing company owned by Eug�ne Schueller, the founder of L'Or�al. Six years later, Dalle joined L'Or�al. He managed the company with Eug�ne Schueller until 1957, when he became its CEO, a position he held until 1985.\u003c\/p\u003e","brand":"Odile Jacob","offers":[{"title":"Paperback","offer_id":48226205859991,"sku":"9782738110442","price":3995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9782738110442.webp?v=1788769821","url":"https:\/\/atlanticbooks.com\/products\/laventure-loreal-9782738110442","provider":"Atlantic Books","version":"1.0","type":"link"}