{"product_id":"lead-change-with-story-how-storytelling-drives-successful-transformation-9789920865821","title":"Lead Change with Story: How Storytelling Drives Successful Transformation","description":"\u003cp\u003e • Author(s): Abderrazak Hamzaoui\u003cbr\u003e • Publisher: Hamzaoui Abderrazak\u003cbr\u003e • Publisher Imprint: Hamzaoui Abderrazak\u003cbr\u003e • BISAC: Workplace Culture\u003c\/p\u003e\u003cp\u003eThis book advances a central thesis: storytelling is a strategic lever for governing change-just as critical as regulatory frameworks, organizational design, or management systems.\u003cbr\u003eDrawing on decades of research in management science, the sociology of power, and the psychology of collective narratives, the author offers a new lens on change: not as a sequence of measures, but as a process of building shared meaning.\u003cbr\u003eAmong other insights, the book shows how storytelling enables leaders and decision-makers to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ecreate a legitimate sense of urgency without resorting to pressure or fear, \u003c\/li\u003e\n\u003cli\u003ebuild a modern form of \u003ci\u003e'assabiyyah\u003c\/i\u003e-grounded in trust, loyalty, accountability, and purpose, \u003c\/li\u003e\n\u003cli\u003ealign vision, strategy, and frontline execution, \u003c\/li\u003e\n\u003cli\u003ereduce resistance by transforming it into a sense of belonging, \u003c\/li\u003e\n\u003cli\u003emobilize the symbolic and social capital of organizations, \u003c\/li\u003e\n\u003cli\u003esecure the post-success phase and embed reforms sustainably into everyday practice.\u003c\/li\u003e\n\u003c\/ul\u003eHere, storytelling is not a supporting narrative. It becomes a management tool, a force for cohesion, and a driver of organizational development. Because successful change is not measured solely by what it produces-but by the story people continue to carry long after it is complete.\u003cbr\u003eThis book is for those who lead change and understand that without a shared narrative, no transformation endures.","brand":"Hamzaoui Abderrazak","offers":[{"title":"Paperback","offer_id":47891801964695,"sku":"9789920865821","price":3212.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789920865821.webp?v=1781184834","url":"https:\/\/atlanticbooks.com\/products\/lead-change-with-story-how-storytelling-drives-successful-transformation-9789920865821","provider":"Atlantic Books","version":"1.0","type":"link"}