{"product_id":"learn-ux-research-fundamentals-9798269102283","title":"Learn UX Research Fundamentals","description":"\u003cp\u003e • Author(s): Obruche Orugbo\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: User Interfaces\u003c\/p\u003e\u003cp\u003eAre you ready to switch careers and step into the growing world of UX Research-but not sure where to start?\u003cbr\u003eThis first playbook in the \u003ci\u003eCareer Change into UX Research\u003c\/i\u003e series is your complete beginner's guide to understanding what UX research is, why it matters, and how to start building real skills that employers and clients value.\u003cbr\u003eWritten for career changers, students, and professionals from any background, this book breaks down complex UX concepts into clear, practical lessons. You'll learn how to think like a researcher, ask the right questions, and uncover user insights that drive better product decisions.\u003cbr\u003eInside, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe mindset and foundation every UX researcher needs\u003c\/li\u003e\n\u003cli\u003eHow to understand user needs through observation and empathy\u003c\/li\u003e\n\u003cli\u003eKey research methods such as interviews, surveys, and usability testing\u003c\/li\u003e\n\u003cli\u003eHow to analyse findings and translate data into insights\u003c\/li\u003e\n\u003cli\u003ePractical exercises to help you apply what you've learned\u003c\/li\u003e\n\u003cli\u003eReflection tasks to track your progress and confidence\u003c\/li\u003e\n\u003c\/ul\u003eWhether you come from design, tech, psychology, education, or a completely different field, this playbook will help you take your first confident step into UX research-with no prior experience required.\u003cbr\u003eBy the end, you'll not only understand the fundamentals of UX research but also be ready for the next stage: \u003ci\u003eApplying UX Research in Practice\u003c\/i\u003e (Playbook 2).\u003cbr\u003eStart your transition today and begin building a career that blends curiosity, creativity, and impact. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePerfect for: \u003c\/b\u003e\u003cbr\u003eCareer changers - Beginners in UX - Students - Professionals exploring tech careers. \u003cp\u003e\u003c\/p\u003eui ux design book\u003cbr\u003eui\/ux book\u003cbr\u003euser experience\u003cbr\u003eux\u003cbr\u003eux ui book \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46332171845783,"sku":"9798269102283","price":5039.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798269102283.webp?v=1768725356","url":"https:\/\/atlanticbooks.com\/products\/learn-ux-research-fundamentals-9798269102283","provider":"Atlantic Books","version":"1.0","type":"link"}