{"product_id":"lessons-from-the-trenches-practical-principles-for-small-business-success-9798995958307","title":"Lessons From The Trenches: Practical Principles For Small Business Success","description":"\u003cp\u003e • Author(s): Scott Waterman\u003cbr\u003e • Publisher: Waterman Publishing\u003cbr\u003e • Publisher Imprint: Waterman Publishing\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eYou didn't go to business school. You didn't have a mentor\u003cbr\u003ehanding you a roadmap. You figured it out the hard way - early\u003cbr\u003emornings, sleepless nights, and more than a few Fridays holding\u003cbr\u003eyour breath waiting for payroll to clear.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis book is for you.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eDrawing on three decades of hard-won experience - from leading\u003cbr\u003ecustomer retention teams at a Fortune 500 telecommunications company\u003cbr\u003eto founding and scaling service businesses to seven figures - Scott\u003cbr\u003eWaterman shares the ten principles that actually moved the needle.\u003cbr\u003eNot theory. Not research. What worked when the business was on his\u003cbr\u003eshoulders and the mental load felt heavy.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTen principles. Straight talk. No fluff.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn how to build systems that run without you, hire the\u003cbr\u003eright people the first time, keep books clean enough to command top\u003cbr\u003edollar at exit, and raise prices without losing the customers worth\u003cbr\u003ekeeping. You'll find the metrics that actually matter, a real\u003cbr\u003econversation about business continuity, and the honest discussion\u003cbr\u003enobody else is having - about mental load, worry, and what it\u003cbr\u003eactually costs to build something real.\u003c\/p\u003e\u003cp\u003eThese principles work whether you're a plumber, landscaper, \u003cbr\u003ecleaner, trades operator, or any small business owner who depends\u003cbr\u003eon people, systems, and customers to generate revenue. They came\u003cbr\u003efrom the field. Not a classroom.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eI don't have all the answers. Some of these lessons I'm\u003cbr\u003estill living. But if even one principle saves you from a cost I\u003cbr\u003epaid unnecessarily - your road will be shorter than mine.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e- \u003cb\u003eScott Waterman\u003c\/b\u003e, U.S. Army National Guard Veteran\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Waterman Publishing","offers":[{"title":"Paperback","offer_id":47883071881367,"sku":"9798995958307","price":1406.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798995958307.webp?v=1781099236","url":"https:\/\/atlanticbooks.com\/products\/lessons-from-the-trenches-practical-principles-for-small-business-success-9798995958307","provider":"Atlantic Books","version":"1.0","type":"link"}