{"product_id":"leveling-the-playing-field-a-guide-to-successful-business-development-transactions-for-private-and-small-public-life-science-companies-9780595517008","title":"Leveling the Playing Field: A Guide to Successful Business Development Transactions for Private and Small Public Life Science Companies","description":"\u003cp\u003e • Author(s): Lawrence P. Horowitz\u003cbr\u003e • Publisher: iUniverse\u003cbr\u003e • Publisher Imprint: iUniverse\u003cbr\u003e • BISAC: Development - Business Development\u003c\/p\u003e\u003cp\u003eBusiness development transactions are an important way for private and small cap life science companies to realize value. When negotiating transaction terms, small companies confront a playing field tilted steeply to the advantage of large companies such as Pfizer, GSK, J\u0026amp;J, and Medtronic. \u003ci\u003eLeveling the Playing Field\u003c\/i\u003e shows how small companies can create a level playing field and achieve a transaction that fully recognizes the value of their technologies and products.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eLeveling the Playing Field\u003c\/i\u003e uses auctions as a model for successful business development. Auctions are especially effective in creating power for sellers when many, wealthy bidders compete enthusiastically to acquire a singular asset, a Rembrandt painting, a uniquely situated piece of real estate, a small company's technology or product. \u003ci\u003eLeveling the Playing Field\u003c\/i\u003e guides small companies through the process of attracting large companies, transforming their interest into enthusiasm, and maintaining a high level of competition among potential buyers for as long as possible.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eLeveling the Playing Field\u003c\/i\u003e draws on the authors' experiences closing more than 100 transactions ranging in size from a few million to over $2 billion as well as their serving as senior finance, R\u0026amp;D, and operations executives with large and small life science companies.\u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Paperback","offer_id":45157521588375,"sku":"9780595517008","price":1217.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780595517008.webp?v=1767302324","url":"https:\/\/atlanticbooks.com\/products\/leveling-the-playing-field-a-guide-to-successful-business-development-transactions-for-private-and-small-public-life-science-companies-9780595517008","provider":"Atlantic Books","version":"1.0","type":"link"}