{"product_id":"licensing-best-practices-the-lesi-guide-to-strategic-issues-and-contemporary-realities-9780471219521","title":"Licensing Best Practices: The Lesi Guide to Strategic Issues and Contemporary Realities","description":"\u003cp\u003e • Author(s): Robert Goldscheider\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Intellectual Property - General\u003c\/p\u003e\u003cp\u003eA definitive resource for professionals in licensing and technology management\u003cbr\u003e \u003cbr\u003e In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:\u003cbr\u003e * Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America\u003cbr\u003e * Technology valuation\u003cbr\u003e * Technology management consulting\u003cbr\u003e * Licensing agreements and strategic partnerships\u003cbr\u003e * The expansion of the licensing profession\u003cbr\u003e * Patent procedures and protection in Europe\u003cbr\u003e * Trade secrets law and intellectual property assets\u003cbr\u003e * Issues in copyright, software, and Web sites\u003cbr\u003e * Trademarks, trade names, and trade dress\u003cbr\u003e * Licensing in the biotechnology industry\u003cbr\u003e * Pharmaceutical licensing\u003cbr\u003e * University licensing trends\u003cbr\u003e * Technology rights that are financial assets and instruments\u003cbr\u003e * IC-based corporate carve-outs\u003cbr\u003e * Licensing and litigation\u003cbr\u003e * ADR\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201755340951,"sku":"9780471219521","price":12875.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471219521.webp?v=1767307579","url":"https:\/\/atlanticbooks.com\/products\/licensing-best-practices-the-lesi-guide-to-strategic-issues-and-contemporary-realities-9780471219521","provider":"Atlantic Books","version":"1.0","type":"link"}