{"product_id":"likeable-business-why-todays-consumers-demand-more-and-how-leaders-can-deliver-9780071800471","title":"Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver","description":"\u003cp\u003e • Author(s): Dave Kerpen\u003cbr\u003e • Publisher: McGraw-Hill Companies\u003cbr\u003e • Publisher Imprint: McGraw-Hill Companies\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDave Kerpen's follow-up to his bestselling \u003ci\u003eLikeable Social Media\u003c\/i\u003e gives business owners and marketers time-tested strategies for growing revenue\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLikeable Business\u003c\/i\u003e lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity--which customers find more likeable than traditional marketing campaigns.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDave Kerpen \u003c\/b\u003e is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling book \u003ci\u003eLikeable Social Media\u003c\/i\u003e and is a frequent keynote speaker.\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Paperback","offer_id":45408414826647,"sku":"9780071800471","price":2391.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780071800471.webp?v=1767309854","url":"https:\/\/atlanticbooks.com\/products\/likeable-business-why-todays-consumers-demand-more-and-how-leaders-can-deliver-9780071800471","provider":"Atlantic Books","version":"1.0","type":"link"}