{"product_id":"listening-to-the-customer-9781598847994","title":"Listening to the Customer","description":"\u003cp\u003e • Author(s): Peter Hernon\u003cbr\u003e • Publisher: Libraries Unlimited\u003cbr\u003e • Publisher Imprint: Libraries Unlimited\u003cbr\u003e • BISAC: Library \u0026amp; Information Science - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA thorough explanation of how a voice-of-the-customer program for libraries can give customers the opportunity to make their opinions known, enabling libraries to develop services that meet or exceed their patrons' changing expectations.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA modern library is much like a business in that it must provide a set of products and services to meet the changing needs and expectations of its customers in order to succeed and survive. With libraries now focusing more on their \"customers,\" \u003ci\u003eListening to the Customer\u003c\/i\u003e is a critical resource that provides effective strategies for gathering information from the client perspective in order to meet library patrons' expectations and specific information needs. \u003cp\u003e\u003c\/p\u003eThe voice-of-the-customer program described by Hernon and Matthews involves not only listening to customers, but also maintaining an ongoing dialogue with them. The book addresses different types of customers, assorted methods for gathering evidence, data reporting to stakeholders, and relevant metrics for libraries to report. The authors also devote a chapter to regaining lost customers and discuss leadership techniques and preparation steps to meet an uncertain future. Completely unique in its methodological focus, this book is one of very few titles to address the importance of library customer service in the 21st century.","brand":"Libraries Unlimited","offers":[{"title":"Paperback","offer_id":45084883124375,"sku":"9781598847994","price":6369.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781598847994.webp?v=1767264826","url":"https:\/\/atlanticbooks.com\/products\/listening-to-the-customer-9781598847994","provider":"Atlantic Books","version":"1.0","type":"link"}