{"product_id":"living-brands-how-biology-and-neuroscience-shape-consumer-behaviour-and-brand-desirability-9781911498797","title":"Living Brands: How Biology and Neuroscience Shape Consumer Behaviour and Brand Desirability","description":"\u003cp\u003e • Author(s): Constantinos Pantidos\u003cbr\u003e • Publisher: Lid Publishing\u003cbr\u003e • Publisher Imprint: Lid Publishing\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSuccessful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. \u003ci\u003eLiving Brands\u003c\/i\u003e decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, \u003ci\u003eLiving Brands\u003c\/i\u003e deconstructs and prioritizes the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.\u003c\/p\u003e","brand":"Lid Publishing","offers":[{"title":"Paperback","offer_id":45047426285719,"sku":"9781911498797","price":2215.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781911498797.webp?v=1769220532","url":"https:\/\/atlanticbooks.com\/products\/living-brands-how-biology-and-neuroscience-shape-consumer-behaviour-and-brand-desirability-9781911498797","provider":"Atlantic Books","version":"1.0","type":"link"}