{"product_id":"lo-life-an-american-classic-9781576878125","title":"Lo-Life: An American Classic","description":"\u003cp\u003e • Author(s): Jackson Blount\u003cbr\u003e • Publisher: powerHouse Books\u003cbr\u003e • Publisher Imprint: powerHouse Books\u003cbr\u003e • BISAC: Fashion \u0026amp; Accessories\u003c\/p\u003e\u003cp\u003eLo-Life: An American Classic takes the reader on a tripto New York City in the early 80s-a time when crimeand violence ran the streets. The infamous Lo-Lifegang emerged from this tumultuous time. Formedby crews of teenagers from the Brownsville and CrownHeights neighborhoods of Brooklyn, they made a namefor themselves by dressing head-to-toe in expensive RalphLauren clothing, or \"Lo.\" Polo apparel-and other preppy80s fashion labels like Guess, Nautica, and Benetton, among others-represented an aspirational lifestyle forthese kids from rough neighborhoods just struggling toget by. Fighting for style and survival, the Lo-Lifestargeted these brands, and would acquire them by anymeans necessary, including stick-ups, shoplifting, and\u003cbr\u003ehustling. A reign of terror ensued, when your new wintercoat could make you the target for a robbery-or worse. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat started as an informal gang uniform organizedaround clean designs and bright colors, became adevotion to a lifestyle brand, and eventually created anassociation between the streets and luxury that wouldfundamentally change the fashion industry. Lo-Life: AnAmerican Classic documents the personal collectionsof exclusive archival vintage photographs amassed bythe crew and interviews with original members, presenting the first comprehensive oral history of thisnotorious New York collective. \u003cp\u003e\u003c\/p\u003eLo-Life is the remarkable story of a small group of teenagersfighting to make a name for themselves who eventuallymade themselves seen, heard, and emulated globally. \u003cp\u003e\u003c\/p\u003eLove and Loyalty!","brand":"powerHouse Books","offers":[{"title":"Hardcover","offer_id":45356257050775,"sku":"9781576878125","price":2457.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781576878125.webp?v=1769292052","url":"https:\/\/atlanticbooks.com\/products\/lo-life-an-american-classic-9781576878125","provider":"Atlantic Books","version":"1.0","type":"link"}