{"product_id":"localising-hollywood-9781844576883","title":"Localising Hollywood","description":"\u003cp\u003e • Author(s): Courtney Brannon Donoghue\u003cbr\u003e • Publisher: British Film Institute\u003cbr\u003e • Publisher Imprint: British Film Institute\u003cbr\u003e • BISAC: Film - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence. \u003c\/p\u003e Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a 'global Hollywood' and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today's supposedly globalised and digitised societies.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"British Film Institute","offers":[{"title":"Hardcover","offer_id":45084928573591,"sku":"9781844576883","price":7353.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781844576883.webp?v=1767637368","url":"https:\/\/atlanticbooks.com\/products\/localising-hollywood-9781844576883","provider":"Atlantic Books","version":"1.0","type":"link"}