{"product_id":"localizing-employee-communications-a-handbook-9781937434663","title":"Localizing Employee Communications: A Handbook","description":"\u003cp\u003e • Author(s): Ray Walsh | Val Swisher\u003cbr\u003e • Publisher: XML Press\u003cbr\u003e • Publisher Imprint: XML Press\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGlobal content in English doesn't get noticed. \u003cem\u003eLocalizing Employee Communications\u003c\/em\u003e is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world.\u003c\/p\u003e\u003cp\u003eAdapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units.\u003c\/p\u003e\u003cp\u003eThis book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities.\u003c\/p\u003e\u003cp\u003eLocalizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher.\u003c\/p\u003e\u003cp\u003eInside the Book\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePart I. The Landscape In Country\u003c\/li\u003e \u003cli\u003ePart II. Leadership, Governance, and Budget\u003c\/li\u003e \u003cli\u003ePart III. Low- and No-Cost Strategies\u003c\/li\u003e \u003cli\u003ePart IV. Capabilities and Resources\u003c\/li\u003e \u003cli\u003eGlossary\u003c\/li\u003e \u003cli\u003eInterviewee Biographies\u003c\/li\u003e \u003cli\u003eIndex\u003c\/li\u003e \u003c\/ul\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46456324391063,"sku":"9781937434663","price":2328.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781937434663.webp?v=1769178206","url":"https:\/\/atlanticbooks.com\/products\/localizing-employee-communications-a-handbook-9781937434663","provider":"Atlantic Books","version":"1.0","type":"link"}