{"product_id":"location-and-personalisation-delivering-online-and-mobility-services-9780863413384","title":"Location and Personalisation: Delivering Online and Mobility Services","description":"\u003cp\u003e • Author(s): Daniel Ralph\u003cbr\u003e • Publisher: Institution of Engineering \u0026amp; Technology\u003cbr\u003e • Publisher Imprint: Institution of Engineering \u0026amp; Technology\u003cbr\u003e • BISAC: Radio\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.\u003c\/p\u003e","brand":"Institution of Engineering \u0026 Technology","offers":[{"title":"Hardcover","offer_id":45409954791575,"sku":"9780863413384","price":12155.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780863413384.webp?v=1767312174","url":"https:\/\/atlanticbooks.com\/products\/location-and-personalisation-delivering-online-and-mobility-services-9780863413384","provider":"Atlantic Books","version":"1.0","type":"link"}