{"product_id":"loving-the-world-appropriately-persuasion-and-the-transformation-of-subjectivity-9780226822105","title":"Loving the World Appropriately: Persuasion and the Transformation of Subjectivity","description":"\u003cp\u003e • Author(s): James L. Kastely\u003cbr\u003e • Publisher: University of Chicago Press\u003cbr\u003e • Publisher Imprint: University of Chicago Press\u003cbr\u003e • BISAC: Rhetoric\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA revolutionary approach to rhetoric that asks why audiences need persuading.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality--a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. \u003ci\u003eLoving the World Appropriately \u003c\/i\u003easks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.","brand":"University of Chicago Press","offers":[{"title":"Hardcover","offer_id":45036506087575,"sku":"9780226822105","price":4052.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780226822105.webp?v=1769213444","url":"https:\/\/atlanticbooks.com\/products\/loving-the-world-appropriately-persuasion-and-the-transformation-of-subjectivity-9780226822105","provider":"Atlantic Books","version":"1.0","type":"link"}