{"product_id":"luxury-online-styles-systems-strategies-9781349364176","title":"Luxury Online: Styles, Systems, Strategies","description":"\u003cp\u003e • Author(s): Uché Okonkwo\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45283406577815,"sku":"9781349364176","price":4407.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781349364176.webp?v=1769304896","url":"https:\/\/atlanticbooks.com\/products\/luxury-online-styles-systems-strategies-9781349364176","provider":"Atlantic Books","version":"1.0","type":"link"}