{"product_id":"magazine-9781501394959","title":"Magazine","description":"\u003cp\u003e • Author(s): Jeff Jarvis\u003cbr\u003e • Publisher: MIXGD\u003cbr\u003e • Publisher Imprint: MIXGD\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e • BISAC: Semiotics \u0026amp; Theory\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eObject Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFor a century, magazines were the authors of culture and taste, of intelligence and policy - until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin's press; through their boom - enabled by new technologies - as creators of a new media aesthetic and a new mass culture; into their opulent days in advertising-supported conglomerates; and finally to their fall at the hands of the internet. This tale is told through the experience of a magazine founder, the creator of \u003ci\u003eEntertainment Weekly\u003c\/i\u003e at Time Inc., who was also TV critic at \u003ci\u003eTV Guide\u003c\/i\u003e and \u003ci\u003ePeople \u003c\/i\u003eand finally an executive at Condé Nast trying to shepherd its magazines into the digital age. \u003cp\u003e\u003c\/p\u003eObject Lessons is published in partnership with an essay series in \u003ci\u003eThe Atlantic.\u003c\/i\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Paperback","offer_id":45032721645719,"sku":"9781501394959","price":1040.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781501394959.webp?v=1769208432","url":"https:\/\/atlanticbooks.com\/products\/magazine-9781501394959","provider":"Atlantic Books","version":"1.0","type":"link"}